Budweiser 2014 FIFA World Cup Activation | Staffing Management
Budweiser served up the pandemonium inside Houston, Chicago and Newark international airports for three consecutive months with gaming stations, product displays and live streaming of the FIFA World Cup matches. Spearheaded by Fusion Marketing, ZAHZI was hand-selected to oversee all things staffing, including but not limited to staff interviews, master schedule creation, and 24hr. staff monitoring. Armed with bright smiles and infectious energy - ZAHZI staff captured FIFA World Cup fans across the world!
Dallas Observer | Fashion Shows
ZAHZI came recommended by fashion industry pioneers to produce the Artopia runway shows in the Dallas market. Understanding Dallas Observer's target market, ZAHZI incorporated child actors and musicians to turn this fashion show into fashion entertainment! Needing minimal client direction, ZAHZI ran with creative direction, front and back of house staffing, music and lighting styling, and vendor coordinating for this fashion fusion runway show.
Face Off | Makeup Artist Competition
ZAHZI created an annual community event to enrich the Dallas arts community. Benefitting Attitudes & Attire, Face Off is an avante garde makeup artist competition powered exclusively by donations and community support. Drawing close to 300 guests for a night of networking, cocktails and beauty bites; Face Off continues to be a beauty industry favorite and a platform for emerging makeup artists.
Nine West | Pop-up Shop
Nine West brought the bling for the holiday season by way of a 3-day mobile marketing campaign! While at TH Productions, ZAHZI's Senior Producer implemented a larger-than-life pink bow adoring the roof of a fully branded glass truck, anchored by a 30' clear-top tent, everyone in eyesight knew something fantastic was happening and stopped by to check it out. With over 2,300 consumers engaged, 300 handbags sold, stellar design touches and a make-it-happen attitude – ZAHZI set out on a mission accomplished.
Tollytots | Product Launch
ZAHZI's Senior Producer worked behind the scenes at TH Productions to create a magical playdate in the city. Taking place at the beautiful 620 Loft & Gardens rooftop, specially invited Mommy Editors and their tots enjoyed two large play areas transformed to maximize product displays, and an outside garden to soak up the New York skyline. ZAHZI worked to ensure this client's vision translated into a press worthy event, remaining flexible and offering guidance along the way were keys to success.